A real operating system, not a recruiting pitch.
Legacy is built for serious, coachable agents who want structure. What follows is exactly what you'd be working inside on day one.
Nine pipelines. Thirty-two playbooks.
Every type of client you'll work has a defined path from first contact to close — Buyer, Seller, Investor, Sphere, Past Client, Referral, Discovery, Home Protectors, and First-Time Home Buyer. Each pipeline carries a Companion document (per-stage tasks, entry triggers, exit signals) and a Start-to-Finish narrative manual walking a real deal end to end.
No more flying blind on what stage you're in or what task is next. The system carries the load. You execute.
- Golden Path — Buyer11 stages · 56 tasks
- Golden Path — Seller13 stages · 71 tasks
- Discovery8 stages · 34 tasks
- Referral7 stages · 33 tasks
- Home Protectors8 stages · 40 tasks
- Investor10 stages · 52 tasks
- Sphere9 stages · nurture cadence
- Past Client7 stages · long-arc nurture
- First-Time Home Buyer11 stages · graduation to GP-BUY
From signed agreement to first deal in ninety days.
Eleven onboarding stages. Fifty-three structured tasks. A weekly reading curriculum mapped to your first 90 days, with 30-, 60-, and 90-day milestone reviews built into the path.
And it's tailored: Brand New Agent Fast Track for new licensees, Transfer Agent Playbook for licensed agents coming over from another brokerage, Part-Time Agent Handbook for part-time commitment, and Founding Agent Briefing for early-tier members. You read the path that matches where you're starting from.
Marketing you don't have to build from scratch.
Your Brand Kit Assessment captures your voice, audience, and visual identity once — then drives everything downstream. A 365-day Marketing Calendar with templated social posts, listing announcements, milestone touches, and seasonal campaigns. A Visual Template Library of 500+ assets you can deploy in minutes.
Your Idea Generator surfaces what to post and when. Your per-agent website (in build) ships with SEO, AEO, IDX Broker, and a GHL Conversation AI chatbot at your own domain — not a sub-page of the brokerage's site.
Market data your competitors don't have.
A Weekly Market Brief covering 15 West Michigan counties, delivered as a polished PDF you can forward to clients. A Monthly Commentary explaining what's moving and why. A Reference Letter program for client outreach that doesn't feel like marketing. Plus a dozen advisory and intelligence documents on niche topics, refreshed on a defined cadence.
You walk into listing presentations and buyer consultations with data your competitors are guessing at.
Lead capture that actually routes to you.
Your own per-agent first-time-homebuyer form. Your own per-agent readiness workbook. Eight inbound form types covering seller valuations, investor inquiries, home protectors intake, vendor applications, lender co-marketing, agent recruiting, and weekly brief subscriptions — all routed through Cloudflare workers and wired directly into your GHL pipelines.
No shared inbox. No round-robin. No lead theft. Submissions land in your pipeline at the right stage with the right tags applied automatically.
The utilities you actually reach for.
Available from your Agent Hub at hub.legacyrep.co:
- Contact Organizer & SorterClean, dedupe, classify CRM exports
- List MapperAddress-to-map for farm areas, foreclosures, FSBOs
- Skip Tracing ToolOff-market outreach support
- Visual DescriberListing photography descriptions
- Import StationBulk CRM cleanup and migration
- Idea GeneratorMarketing content prompts
Two hundred and sixty-two documents. Fully searchable.
Every playbook, every pipeline companion, every reference letter, every market brief — searchable, filterable by pipeline or document type. Hosted at hub.legacyrep.co/library. Reviewed by the Broker on a defined weekly cadence so what you read is current canon.
Not a wiki. Not a Google Drive. A living, governed reference library that grows with the brokerage.
Compensation you can calculate in two minutes.
Plan A. 70/30 split up to a $9,000 cap. After the cap, 100% commission for the rest of the year. $285 a month. A $395 admin fee per transaction, plus an additional $100 on each of your first 10 deals.
No franchise fees. No tiered splits. No surprise increases. The math is the math. Plug in your real numbers, see what you'd net.
Legacy isn't for every agent.
Legacy is built for serious, coachable agents who want structure. Who want to operate inside a real system. Who are ready to invest in learning, tools, and accountability.
An agent who wants maximum independence with minimal overhead is not a fit. An agent who wants to coast on personal hustle without using the system is not a fit.
We recruit for coachability first. Everything else second.